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All You Need to Know About Content Marketing

Today, outbound aka disruptive marketing doesn't resonate with the audience, leads, or customers of a business. Instead, your content should reach your target in a natural way- by creating a narrative or telling a story. This will ensure your content feels more authentic, engaging, and tailormade for your audience.

So, you need CONTENT MARKETING to take your business in front of every eye glued on the digital medium.

What is it?

Content Marketing is a process involving:

  1. Planning
  2. Creation
  3. Distribution
  4. Sharing
  5. Publishing Content
To reach your target audience. 

Advantages of Content Marketing:
  1. It helps businesses to boost the following factors:
    1. Brand awareness: Create a sense of community around your brand.
    2. Reach: Educate your leads and prospects about the products and services you offer.
    3. Sales: Boost conversions.
    4. Loyalty: Build relationships between your customers and business that results in increased loyalty.
    5. Interactions: Show your audience how your products and services solve their challenges.
Types of Content Marketing:

1. Blog Content Marketing


2. Social Media Content Marketing


3. Infographic Content Marketing


4. Podcasting Content Marketing


5. Video Content Marketing


6. Paid Ad Content Marketing


Content Marketing Strategy

  • Set SMART goals:
    • Improve brand awareness
    • Boost revenue
    • Increase conversions
    • Improve brand loyalty
    • Increase customer engagement
    • Build rapport and trust among prospects and customers
    • Attract strategic partners
  • Determine your KPIs
  • Choose your content channels
  • Decide the type of content
  • Set a budget
  • Create and distribute the content
  • Analyze and measure the results

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Comments

  1. busterSeptember 15, 2021 at 5:10 AM

    This blog was a big help since I also hired an expert of digital marketing in Ludhiana called Flymedia Technology. I’ve started to get new customers now.

    ReplyDelete

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