It wasn't long ago that mobile was considered as the first stop in a conversation journey, as nine times out of ten ended on the desktop. According to the Comscore data , mobile accounted for only 13% of digital sales in the year 2014. However, the numbers now look quite different in 2020, as digital and mobile commerce (m-commerce) habits and experiences have shifted rapidly. Mobile Commerce 2021: New Online Shopping Preference Among Consumers Mobile is no longer at the top of the funnel. As per a survey conducted by Instart Logic in October on 2,000 consumers aged 21-45 in the U.S., 62% of people using their mobile phones for their entire shopping journey- from discovery to research to purchase an item. According to the data from Adobe , online shopping in the U.S. has increased by 48.8% year-over-year. The share of online shopping on mobiles was even higher among more than one million Shopify sites at 69% between Thanksgiving and Cyber Monday. Moreover, in the UK, Digidip, an a...