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All You Need to Know About Content Marketing

Today, outbound aka disruptive marketing doesn't resonate with the audience, leads, or customers of a business. Instead, your content should reach your target in a natural way- by creating a narrative or telling a story. This will ensure your content feels more authentic, engaging, and tailormade for your audience. So, you need CONTENT MARKETING to take your business in front of every eye glued on the digital medium. What is it? Content Marketing is a process involving: Planning Creation Distribution Sharing Publishing Content To reach your target audience.  Advantages of Content Marketing: It helps businesses to boost the following factors: Brand awareness: Create a sense of community around your brand. Reach: Educate your leads and prospects about the products and services you offer. Sales: Boost conversions. Loyalty: Build relationships between your customers and business that results in increased loyalty. Interactions: Show your audience how your products and services solv
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Trends and Tips on M-Commerce for Christmas 2020

In the last blog post, we discussed the trends and tips on e-commerce for Christmas 2020. Here I'll cover the trends and tips on m-commerce that is emerging amid the shifting preferences of online shoppers this year. Overview on M-Commerce M-commerce falls under the broad term of e-commerce, but there are some distinctions worth mentioning. M-commerce signifies increased convenience for consumers as they can shop from anywhere. It also allows retailers with improved location tracking, along with the potential for in-app payments. Let us now look at the trends and tips on M-commerce for Christmas 2020: Trends and Tips on M-Commerce for Christmas 2020 Online Shopping via Smartphone M-commerce has now become a crucial shopping channel and will continue to accelerate worldwide as more people go mobile-first or mobile-only. Typically, m-commerce is the primary beneficiary of Christmas Day shopping during this holiday season. That's because more consumers are reaching for their smart
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Trends and Tips on E-Commerce for Christmas 2020

Are you up for the e-commerce programs for this upcoming holiday season? Find out how to take advantage of your full potential here. Congratulations on making the best records with your sales on Black Friday and Cyber Monday deals. The following record-breaking stats and numbers illustrate how busy the online retailers were from November 27-30: Amazon posted a 60% increase in its sales on its marketplace. Shopify's data shows a 76% increase in their sales on their platforms during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019. Adobe estimates $9 billion was spent online in the US on Black Friday sales and deals alone. As retailers, you know from your experience that this BFCM period has now blurred into a long, festive shopping extravaganza. MasterCard has coined the new phrase 'The 75 Days of Christmas' to cover this extended shopping spree on the holiday season that has boosted online spending. Beginning in October on the year's Prime Day
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Content Strategy Types: Do You Need Rank-Worthy or Link-Worthy Content?

Are you looking for a content strategy to convince your prospective clients? Want to deliver the best results for your client with regards to their company's website? A content strategy will help you achieve that. However, it is worth noting that one piece of content can't meet all of your goals. Most marketers treat all of their content equally, which may prove a big mistake in the long run.  Every content piece you create should have its own individualized goals and expectations. You will need a two-pronged approach to help you increase organic traffic, brand awareness, and brand authority for your client's website. Ans the framework to use when considering content strategy is to think of the following two buckets: 1. 'rank-worthy' content 2. 'link-worthy' content Now, let us explore some actionable tips to help you execute the framework mentioned above in your content strategy. Content Strategy- Rank Worthy and Link Worthy Contents Rank-Worthy Content It
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Mobile Commerce in 2021: Is This The New Shopping Preference?

It wasn't long ago that mobile was considered as the first stop in a conversation journey, as nine times out of ten ended on the desktop. According to the Comscore data , mobile accounted for only 13% of digital sales in the year 2014. However, the numbers now look quite different in 2020, as digital and mobile commerce (m-commerce) habits and experiences have shifted rapidly. Mobile Commerce 2021: New Online Shopping Preference Among Consumers Mobile is no longer at the top of the funnel. As per a survey conducted by Instart Logic in October on 2,000 consumers aged 21-45 in the U.S., 62% of people using their mobile phones for their entire shopping journey- from discovery to research to purchase an item. According to the data from Adobe , online shopping in the U.S. has increased by 48.8% year-over-year. The share of online shopping on mobiles was even higher among more than one million Shopify sites at 69% between Thanksgiving and Cyber Monday. Moreover, in the UK, Digidip, an a
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