Are you up for the e-commerce programs for this upcoming holiday season? Find out how to take advantage of your full potential here. Congratulations on making the best records with your sales on Black Friday and Cyber Monday deals. The following record-breaking stats and numbers illustrate how busy the online retailers were from November 27-30: Amazon posted a 60% increase in its sales on its marketplace. Shopify's data shows a 76% increase in their sales on their platforms during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019. Adobe estimates $9 billion was spent online in the US on Black Friday sales and deals alone. As retailers, you know from your experience that this BFCM period has now blurred into a long, festive shopping extravaganza. MasterCard has coined the new phrase 'The 75 Days of Christmas' to cover this extended shopping spree on the holiday season that has boosted online spending. Beginning in October on the year's Prime Day...

Are you looking for a content strategy to convince your prospective clients? Want to deliver the best results for your client with regards to their company's website? A content strategy will help you achieve that. However, it is worth noting that one piece of content can't meet all of your goals. Most marketers treat all of their content equally, which may prove a big mistake in the long run.  Every content piece you create should have its own individualized goals and expectations. You will need a two-pronged approach to help you increase organic traffic, brand awareness, and brand authority for your client's website. Ans the framework to use when considering content strategy is to think of the following two buckets: 1. 'rank-worthy' content 2. 'link-worthy' content Now, let us explore some actionable tips to help you execute the framework mentioned above in your content strategy. Content Strategy- Rank Worthy and Link Worthy Contents Rank-Worthy Content It ...