Today, outbound aka disruptive marketing doesn't resonate with the audience, leads, or customers of a business. Instead, your content should reach your target in a natural way- by creating a narrative or telling a story. This will ensure your content feels more authentic, engaging, and tailormade for your audience. So, you need CONTENT MARKETING to take your business in front of every eye glued on the digital medium. What is it? Content Marketing is a process involving: Planning Creation Distribution Sharing Publishing Content To reach your target audience.  Advantages of Content Marketing: It helps businesses to boost the following factors: Brand awareness: Create a sense of community around your brand. Reach: Educate your leads and prospects about the products and services you offer. Sales: Boost conversions. Loyalty: Build relationships between your customers and business that results in increased loyalty. Interactions: Show your audience how your products and services solv