Trends and Tips on M-Commerce for Christmas 2020

In the last blog post, we discussed the trends and tips on e-commerce for Christmas 2020. Here I'll cover the trends and tips on m-commerce that is emerging amid the shifting preferences of online shoppers this year.

Overview on M-Commerce

M-commerce falls under the broad term of e-commerce, but there are some distinctions worth mentioning. M-commerce signifies increased convenience for consumers as they can shop from anywhere. It also allows retailers with improved location tracking, along with the potential for in-app payments.

Let us now look at the trends and tips on M-commerce for Christmas 2020:

Trends and Tips on M-Commerce for Christmas 2020

Online Shopping via Smartphone

M-commerce has now become a crucial shopping channel and will continue to accelerate worldwide as more people go mobile-first or mobile-only. Typically, m-commerce is the primary beneficiary of Christmas Day shopping during this holiday season. That's because more consumers are reaching for their smartphones even while spending their time with family. Christmas Day is the busiest day of the year for m-commerce as only 28% of shoppers opt to buy on a desktop, while 62% prefer making online purchases using a smartphone. 

M-commerce provides retailers with the opportunity to offer a lot more than a small-screen version of their desktop site. The user intent will be different on a mobile device, and they can use the technology available today to cater to the needs of their customers in real-time. You can use everything from in-app payments to augmented reality experiences to meet your consumer's needs. All in all, you should stay close to your customers and provide innovations that help them complete their shopping actions quickly and safely.

SEO and Content Tips for M-Commerce

1. Create Social-Friendly Content

M-commerce and social commerce are closely linked, as the vast majority of purchases on social media are taking place on smartphones. So, when creating content for your app or website, ensure that the images and text can also be shared on popular social networks. It will allow you to sell on social channels directly. Ensure to consider the persuasive potential of social media to increase sales on your website. Customers who find your website through social media will expect a mobile-first experience across all of your platforms.

2. Think Local

The growth of BOPIS creates an opportunity for m-commerce. Ensure to look out for increases in 'near me' searches for your product category, as this suggests that customers are keen to shop with retailers having a local presence. Also, update your Google My Business profile and make sure you highlight your purchase and pickup offerings across the website. 

3. Focus on Speed

Conversion rates on mobile devices are rapidly increasing. However, shoppers can be impatient when the sites are slow to load. Focus on improving site speed, as Google may reward your site with improved SEO rankings. Find some free tips at Google PageSpeed Insights to ensure your audience stays on your website to complete their purchases. 

4. Simplify Your Online Architecture

Mobile shoppers need a site that is easy to use and navigate. Retailers who started with a desktop shopping experience can retain a complicated site architecture that is cumbersome on a smaller screen. So, try to keep all products within three clicks or taps from the homepage by reordering the items and reviewing the internal links. Use editorial content for grouping the collections in a social media-friendly format. Always ensure to spot any links that are broken to implement quick fixes where you can.

Bottom Line

I hope that the trends and tips on m-commerce to align your SEO and PPC strategies will help you prepare for a prosperous and Merry Christmas time and a successful beginning to New Year 2021. Learn more on m-commerce in 2021. 

Retailers should always consider both e-commerce and m-commerce together. Having a two-pronged strategy will help them to cater to the unique strengths of each of these. Find out the trends and tips on e-commerce for Christmas 2020 here.