Are you looking for a content strategy to convince your prospective clients? Want to deliver the best results for your client with regards to their company's website? A content strategy will help you achieve that. However, it is worth noting that one piece of content can't meet all of your goals. Most marketers treat all of their content equally, which may prove a big mistake in the long run.  Every content piece you create should have its own individualized goals and expectations. You will need a two-pronged approach to help you increase organic traffic, brand awareness, and brand authority for your client's website. Ans the framework to use when considering content strategy is to think of the following two buckets: 1. 'rank-worthy' content 2. 'link-worthy' content Now, let us explore some actionable tips to help you execute the framework mentioned above in your content strategy. Content Strategy- Rank Worthy and Link Worthy Contents Rank-Worthy Content It ...