Today, outbound aka disruptive marketing doesn't resonate with the audience, leads, or customers of a business. Instead, your content should reach your target in a natural way- by creating a narrative or telling a story. This will ensure your content feels more authentic, engaging, and tailormade for your audience. So, you need CONTENT MARKETING to take your business in front of every eye glued on the digital medium. What is it? Content Marketing is a process involving: Planning Creation Distribution Sharing Publishing Content To reach your target audience. Advantages of Content Marketing: It helps businesses to boost the following factors: Brand awareness: Create a sense of community around your brand. Reach: Educate your leads and prospects about the products and services you offer. Sales: Boost conversions. Loyalty: Build relationships between your customers and business that results in increased loyalty. Interactions: Show your audience how your products and services solv...
In the last blog post, we discussed the trends and tips on e-commerce for Christmas 2020. Here I'll cover the trends and tips on m-commerce that is emerging amid the shifting preferences of online shoppers this year. Overview on M-Commerce M-commerce falls under the broad term of e-commerce, but there are some distinctions worth mentioning. M-commerce signifies increased convenience for consumers as they can shop from anywhere. It also allows retailers with improved location tracking, along with the potential for in-app payments. Let us now look at the trends and tips on M-commerce for Christmas 2020: Trends and Tips on M-Commerce for Christmas 2020 Online Shopping via Smartphone M-commerce has now become a crucial shopping channel and will continue to accelerate worldwide as more people go mobile-first or mobile-only. Typically, m-commerce is the primary beneficiary of Christmas Day shopping during this holiday season. That's because more consumers are reaching for their smart...